Johannesburg, 10 June 2025 — This Youth Month, 5FM is turning up the volume on impact with its bold new CSI initiative, the 5FM Lunchbox Drive—a dynamic day of doing good that invites listeners, companies, and celebs to roll up their sleeves, join 5FM presenters and staff and help pack 50,000 life-changing meals for Early Childhood Development (ECD) centres across Joburg.
In partnership with Rise Against Hunger Africa, the action kicks off this Thursday, 12 June, at the SABC Auckland Park foyer, running from 10h00 to 16h00. Whether you’re a business investing time in empowering projects, a listener wanting to make a difference, or a public figure ready to lend your platform to purpose—this is your moment to get involved.
The mission? Tackling food insecurity one meal at a time. "In a country as vibrant and resourceful as ours, no child should go hungry. The 5FM Lunchbox Drive is about more than meals—it’s about momentum. When the youth rise, the nation shifts into a higher gear," says Masi Mdingane, Business Manager for 5FM and Good Hope FM. "This campaign is a call to action, a chance to put purpose into practice. We’re proud to partner with Rise Against Hunger Africa and we invite South Africans from all walks of life to pack, share, and show up."
As part of 5FM’s Youth Month campaign, this event not only reflects the station’s commitment to community upliftment, but also positions it at the forefront of youth-led social change. It’s loud. It’s unapologetically active. It’s Ampli5ed, purpose-driven radio. And it's just the beginning. Meals packed during the event will be delivered to under-resourced ECD schools on 17 June, helping to support childhood development, learning potential, and nutritional security during this critical phase of life.
HOW TO GET INVOLVED:
•Show up: Join us at the SABC foyer on Thursday. Come solo, bring your team, or bring your followers.
•Share it: Snap your moments, tag @5FM and #5FMLunchboxDrive. Let’s make good go viral.
•Support it: Contact us if you’d like to get your brand or business involved.
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